So proclaims the small comic in this 1930's ad. Pipe smoking used to be much more popular than it is now, but the popularity is coming up again as the cost of cigarette smoking has been on the rise due to more and more taxes being levied against smokers. As a matter of point, it takes me going to a tax advisor to get my taxes done now since the rules have become so convoluted that the common man can no longer hope to know all of them.
As for the ad, Sir Walter Raleigh reigned under the rule of Prince Albert during the vintage era. I prefer Prince Albert if I have to go the route of drug store tobacco but my ultimate favorite was always the long lost Edgeworth. Edgeworth has been elevated to near legendary status because it is no longer available. There are substitutes to be sure, but there is no real replacement for the original.